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Scout mascot for Social Media ExaminerWant to expand your ad reach on Facebook?

Looking for new ways to target potential customers?

To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Rick Mulready. Rick is a Facebook ads expert and host of the podcast, The Art of Paid Traffic. He’s also a regular speaker at Social Media Marketing World. His new membership site, The ROI Club, is focused on Facebook ads.

Rick explains custom and lookalike audience options that help you make the most of your customer list.

You’ll also discover how to use website visitor data, engagements, and lead ads to find new potential customers.

How to Use Facebook Lookalike Audiences With Custom Audiences featuring insights from Rick Mulready on the Social Media Marketing Podcast.

How to Use Facebook Lookalike Audiences With Custom Audiences featuring insights from Rick Mulready on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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Social Media Marketing Podcast 298. In this episode, explore creative ways to use Facebook lookalike audiences with Rick Mulready.

social media how toWant to make sure you serve Facebook and Instagram ads when your followers are online?

Have you considered dayparting your ad campaigns?

In this article, you’ll discover how to use dayparting to schedule Facebook and Instagram ads to pause and run on specific days and times.

How to Use Facebook Ad Dayparting to Optimize Your Results by Ana Gotter on Social Media Examiner.

How to Use Facebook Ad Dayparting to Optimize Your Results by Ana Gotter on Social Media Examiner.

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Discover how to use dayparting to schedule Facebook and Instagram ads to pause and run specific days and times.

social media toolsWant to create more professional-looking Instagram stories?

Wondering how to easily add design elements or music to your stories?

In this article, you’ll discover six easy-to-use design tools that will make your Instagram stories more interesting.

6 Instagram Stories Design Tools for Marketers by Caitlin Hughes on Social Media Examiner.

6 Instagram Stories Design Tools for Marketers by Caitlin Hughes on Social Media Examiner.

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Discover six easy-to-use design tools that will make your Instagram Stories more professional-looking and interesting.

social media how toWant to build more engagement in your Facebook group?

Have you heard of a Facebook watch party?

Now your group can watch and comment on videos together.

In this article, you’ll discover how to run a Facebook watch party inside your Facebook group.

How to Host a Facebook Watch Party in Your Facebook Group by Lucy Hall on Social Media Examiner.

How to Host a Facebook Watch Party in Your Facebook Group by Lucy Hall on Social Media Examiner.

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Discover how to run a Facebook watch party inside your Facebook group so you can watch and comment on videos together.